Conversions
Create the path from attention and captured leads to qualified conversations, appointments, commitment, and active clients.
BUILT ON C.O.R.E. | FOUNDING COHORT
Build a business that can follow through without everything depending on you.
Built on C.O.R.E. is a 16-week coached implementation program for real estate business owners using SAM. You will make the decisions, build the systems, test them with real work, and show the evidence that the business can operate them.
Now underway. You can still join and get caught up | 10 businesses maximum | Owner plus one implementation partner included
BUILT WITH YOU. NOT HANDED TO YOU.
- 16 instructional weeks
- Weekly group coaching
- Weekly private coaching
- Focused fieldwork
- Evidence review
- 12 months of access
You can be productive and still be carrying too much of the business in your head.
Important follow-up depends on memory. Client updates happen after someone asks. Leads enter the business but the next step is not always clear. Listings, buyers, transactions, and past clients each have pieces of a process, but the whole experience still needs the owner to notice, remind, and rescue it.
Built on C.O.R.E. helps you turn those recurring decisions into connected operating systems. SAM becomes the place where context, ownership, timing, communication, and the next action stay visible.
This is not another CRM class.
We are not going screen by screen through SAM. Each week starts with a real business decision. You will decide what should happen, build the smallest useful version, test it with real or representative work, and submit evidence. Mark and Cody help you improve what failed and approve what is ready to become part of your operating system.
Four-step method
Context. Decision. Action. System.
Context tells us what is true. Decision chooses the path. Action applies force. System makes the right action repeatable.
THE BIGGER PICTURE
What if your business actually knew what should happen next?
Built on C.O.R.E. is not only about building better workflows. It is about defining your business clearly enough that the intelligence we are building into SAM can understand how your business is supposed to operate.
When Your Business Knows What Happens Next shows where this is headed: a future in which SAM connects your systems, relationships, promises, expectations, real business activity, and approved ways of working.
Instead of simply showing you more data, imagine SAM helping you understand what actually deserves your attention, why it matters, what should happen next, and whether SAM can help you do something about it.
AI cannot intelligently help run a business that has never defined how the business should run.
The path we are building
- Built on C.O.R.E.
- SAM
- Strategic Intelligence
- A business that understands itself
Read this before deciding whether Built on C.O.R.E. is right for you. Opens in a new tab.
When Your Business Knows What Happens NextThe Vision for SAM, Strategic Intelligence, and a Business Built on C.O.R.E.
SAM is getting smarter. Is your business getting clearer?
More intelligence cannot compensate for a business that has never clearly defined its expectations, responsibilities, client promises, processes, exceptions, and standards. Without that foundation, you can still have:
- More automation without knowing whether the real objective was achieved.
- More data without knowing what actually deserves attention.
- More AI without enough context to understand your business.
- More Routines while the important exceptions still live in someone's head.
- More technology while the owner remains the person holding everything together.
Built on C.O.R.E. is your opportunity to begin changing that.
You are not simply learning SAM. You are teaching SAM your business.
Operations
Carry buyer, seller, listing, and transaction work forward with visible ownership, deadlines, communication, and recovery.
Retention
Continue the relationship after closing with useful, intentional reasons to stay connected and recognize future opportunity.
Experiences
Design how people feel, what they understand, and what they can do next at every point in the relationship.
C.O.R.E. is a flywheel. Routines connect the work. SAM gives the system a place to operate.
Sixteen weeks. One connected business.
The weeks are ordered so that later systems use decisions already made and approved. Participants cannot open future lessons early.
- Week 1Design the business and life your systems should support. Set a clear 90-day outcome and weekly operating rhythm.
- Week 2Build a position people can recognize and repeat. Create a provisional unique selling position grounded in value and proof.
- Week 3Choose the ideal client and map the decision journey using pressure, motives, fears, trust, and next movement.
- Week 4Turn the database into relationship and opportunity architecture with useful classifications, context, ownership, and next actions.
- Week 5Create a lead magnet people actually want around one meaningful pre-appointment decision.
- Week 6Build the landing page or assessment, confirmation, routing, attribution, delivery, and human follow-up path.
- Week 7Choose a focused 30-day distribution plan the business can sustain and measure by source.
- Week 8Design speed-to-lead and the first human moment across the first minutes, hour, and day.
- Week 9Build a qualification and consultation path that earns a clear commitment, dated next step, or honest release.
- Week 10Build nurture, recovery, and reactivation that changes with intent and closes stale loops.
- Week 11Activate the client with a clear service promise, roles, communication rhythm, and a confident first seven days.
- Week 12Build the seller and listing operating system with visible milestones, updates, feedback, choices, and exception handling.
- Week 13Build the buyer operating system around readiness, criteria, tradeoffs, showing learning, offers, and handoffs.
- Week 14Control contract-to-close work and service recovery when dates, partners, inspections, or promises change.
- Week 15Design retention before the relationship goes quiet with a useful 12-month post-close relationship plan.
- Week 16Earn reviews, referrals, and repeat business, then build the next 90-day operating plan from real evidence.
Accountability without a bootcamp.
- The new lesson unlocks on Wednesday.
- Attend the 90-minute group session or complete the replay review.
- Use the 30-minute private session on one decision, blocker, or correction.
- Complete the Critical Path work, usually 60 to 90 minutes outside the sessions.
- Test the system with real or representative work.
- Submit the required evidence before the next Wednesday class.
- Cody approves the work or requests one focused revision. Mark handles accountability problems and the business decisions that need deeper coaching.
Time unlocks the lesson. Evidence completes it.
What is included
- 16 live group coaching sessions led by Mark with Cody co-instructing.
- 16 private 30-minute coaching sessions per business, primarily with Mark.
- Owner plus one implementation partner under one business enrollment.
- Weekly Fieldwork Packs, training slides, replays, and SAM build guidance.
- Evidence review, approval, and focused revision requests from Cody.
- A living C.O.R.E. Business Blueprint and operating scorecard.
- A clean SAM Build Packet that carries approved decisions into implementation.
- A Thanksgiving Catch-Up Week and holiday pauses on December 23 and December 30.
- A 30-day accountability call and a 90-day performance review.
- 12 months of access to unlocked materials and replays after completion.
- An earned Built on C.O.R.E. completion certificate and shirt.
BUILT WITH YOU. NOT HANDED TO YOU.
Founding Cohort pricing recognizes the work of helping us prove and improve the program.
Founding Cohort
$4,997
Founding savings: $2,000
Planned Standard Cohort
$6,997
Founding participants receive the complete program at a $2,000 savings from the planned Standard Cohort price. In return, we ask for candid feedback that helps us improve the program. A positive testimonial is not required, and public use of any feedback requires separate permission.
An active SAM subscription is required and billed separately.
This is for owners who are ready to make decisions and build.
- You own the business system or have the authority to change it.
- You have real contacts, opportunities, clients, or transactions to use during testing.
- You are willing to work inside SAM and complete focused weekly assignments.
- You want a better business and a more manageable life, not more information to store.
- You are willing to show evidence, receive feedback, and correct what does not work.
Do not apply if you want passive content, done-for-you setup, early access to every lesson, or a guarantee of business results.
Founder-led coaching from people who understand the business and the software.
Mark Stepp
Primary instructor and private coach
Mark is the primary instructor and private coach. He leads the business decisions, SAM strategy, technical questions, and accountability conversations. Mark brings more than 36 years of experience building real estate systems and CRM technology.
Cody Stepp
Co-instructor and evidence review
Cody co-instructs, reviews evidence, handles approvals, manages recordings and replays, and keeps participant communication moving. He helps make sure each week's work is clear, usable, and complete.
Most businesses stay with one primary private coach. Mark and Cody co-instruct when a topic benefits from both perspectives.
The Founding Cohort is underway. You can still join and get caught up.
- The cohort started September 16, 2026. If you join now, you can catch up on the weeks already completed.
- Anyone may apply. We use the application to understand your business, your authority to make changes, and whether the program is a good fit.
- The cohort is limited to 10 businesses.
- Production level and years in business do not automatically determine acceptance.
- The owner and one implementation partner are included.
- Weekly class time will be added when Mark and Cody finalize it.
Apply for the Founding Cohort
Applying does not obligate you to enroll. We use the application to understand your business, your authority to make changes, and whether the program is a good fit.
Frequently asked questions
No. SAM is the operating environment, but the program begins with business decisions, client psychology, standards, and processes. We teach the relevant SAM setup in the context of the system being built.
No. Co-Pilot is an eight-week one-on-one setup program organized around one user's particular SAM needs. Built on C.O.R.E. is a structured 16-week cohort in which each business works through the same connected operating sequence.
Yes. An active SAM subscription is required and is billed separately from the coaching tuition.
Yes. The owner and one implementation partner are included. A third participant may be added for $750 in the Founding Cohort, subject to capacity. The add-on does not include another private coaching session.
Plan for the 90-minute group session, a 30-minute private session, and usually 60 to 90 minutes of focused work outside the sessions. A few build-heavy weeks may take up to two hours.
Watch the replay and complete the short replay review. Missing live does not automatically change the evidence deadline, but legitimate circumstances may be handled individually.
No. Each lesson unlocks on its scheduled Wednesday. Past work remains available, and makeup work is allowed.
You may attend the next class, but missing prerequisites remain visible and may delay approval of dependent work. Cody communicates the missing item. Mark handles repeated accountability problems and recovery commitments.
No. The program provides coaching, structure, implementation guidance, and accountability. Business results depend on decisions, market conditions, execution, adoption, and many other factors.
Unlocked materials and replays remain available for 12 months after program completion.
The program is high-touch and limited to 10 businesses. The application helps us confirm that the applicant has authority, real business context, willingness to implement, and a reasonable chance to benefit.
Yes. The Founding Cohort is underway, and applications are still open. If you are accepted, you can join and get caught up on the weeks already completed. The cohort remains limited to 10 businesses.
Don't just read about the business we are building toward. Start building yours.
Built on C.O.R.E. gives you the structure, coaching, implementation support, and accountability to turn the ideas in this document into something SAM can actually use. The future begins with clearly defining how your business should work.
16 weeks | 10 businesses maximum | Now underway. You can still join and get caught up