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Connected layers representing the Built on C.O.R.E. real estate business system.

BUILT ON C.O.R.E. | FOUNDING COHORT

Build a business that can follow through without everything depending on you.

Built on C.O.R.E. is a 16-week coached implementation program for real estate business owners using SAM. You will make the decisions, build the systems, test them with real work, and show the evidence that the business can operate them.

Apply for the Founding CohortSee what we will build

Begins September 9, 2026 | 10 businesses maximum | Owner plus one implementation partner included

BUILT WITH YOU. NOT HANDED TO YOU.

  • 16 instructional weeks
  • Weekly group coaching
  • Weekly private coaching
  • Focused fieldwork
  • Evidence review
  • 12 months of access

You can be productive and still be carrying too much of the business in your head.

Important follow-up depends on memory. Client updates happen after someone asks. Leads enter the business but the next step is not always clear. Listings, buyers, transactions, and past clients each have pieces of a process, but the whole experience still needs the owner to notice, remind, and rescue it.

Built on C.O.R.E. helps you turn those recurring decisions into connected operating systems. SAM becomes the place where context, ownership, timing, communication, and the next action stay visible.

Real estate business owner turning recurring work into a clear operating process.

This is not another CRM class.

We are not going screen by screen through SAM. Each week starts with a real business decision. You will decide what should happen, build the smallest useful version, test it with real or representative work, and submit evidence. Mark and Cody help you improve what failed and approve what is ready to become part of your operating system.

Four-step method

Context. Decision. Action. System.

Context tells us what is true. Decision chooses the path. Action applies force. System makes the right action repeatable.

Conversions

Create the path from attention and captured leads to qualified conversations, appointments, commitment, and active clients.

Operations

Carry buyer, seller, listing, and transaction work forward with visible ownership, deadlines, communication, and recovery.

Retention

Continue the relationship after closing with useful, intentional reasons to stay connected and recognize future opportunity.

Experiences

Design how people feel, what they understand, and what they can do next at every point in the relationship.

C.O.R.E. is a flywheel. Routines connect the work. SAM gives the system a place to operate.

Connected client journey from first inquiry through closing and long-term relationship.

Sixteen weeks. One connected business.

The weeks are ordered so that later systems use decisions already made and approved. Participants cannot open future lessons early.

  1. Week 1Design the business and life your systems should support. Set a clear 90-day outcome and weekly operating rhythm.
  2. Week 2Build a position people can recognize and repeat. Create a provisional unique selling position grounded in value and proof.
  3. Week 3Choose the ideal client and map the decision journey using pressure, motives, fears, trust, and next movement.
  4. Week 4Turn the database into relationship and opportunity architecture with useful classifications, context, ownership, and next actions.
  5. Week 5Create a lead magnet people actually want around one meaningful pre-appointment decision.
  6. Week 6Build the landing page or assessment, confirmation, routing, attribution, delivery, and human follow-up path.
  7. Week 7Choose a focused 30-day distribution plan the business can sustain and measure by source.
  8. Week 8Design speed-to-lead and the first human moment across the first minutes, hour, and day.
  9. Week 9Build a qualification and consultation path that earns a clear commitment, dated next step, or honest release.
  10. Week 10Build nurture, recovery, and reactivation that changes with intent and closes stale loops.
  11. Week 11Activate the client with a clear service promise, roles, communication rhythm, and a confident first seven days.
  12. Week 12Build the seller and listing operating system with visible milestones, updates, feedback, choices, and exception handling.
  13. Week 13Build the buyer operating system around readiness, criteria, tradeoffs, showing learning, offers, and handoffs.
  14. Week 14Control contract-to-close work and service recovery when dates, partners, inspections, or promises change.
  15. Week 15Design retention before the relationship goes quiet with a useful 12-month post-close relationship plan.
  16. Week 16Earn reviews, referrals, and repeat business, then build the next 90-day operating plan from real evidence.

Accountability without a bootcamp.

  1. The new lesson unlocks on Wednesday.
  2. Attend the 90-minute group session or complete the replay review.
  3. Use the 30-minute private session on one decision, blocker, or correction.
  4. Complete the Critical Path work, usually 60 to 90 minutes outside the sessions.
  5. Test the system with real or representative work.
  6. Submit the required evidence before the next Wednesday class.
  7. Cody approves the work or requests one focused revision. Mark handles accountability problems and the business decisions that need deeper coaching.
Time unlocks the lesson. Evidence completes it.
Small cohort of real estate business owners building and reviewing operating systems.
Workbook, process map, and evidence representing coached accountability.

What is included

  • 16 live group coaching sessions led by Mark with Cody co-instructing.
  • 16 private 30-minute coaching sessions per business, primarily with Mark.
  • Owner plus one implementation partner under one business enrollment.
  • Weekly Fieldwork Packs, training slides, replays, and SAM build guidance.
  • Evidence review, approval, and focused revision requests from Cody.
  • A living C.O.R.E. Business Blueprint and operating scorecard.
  • A clean SAM Build Packet that carries approved decisions into implementation.
  • A Thanksgiving Catch-Up Week and holiday pauses on December 23 and December 30.
  • A 30-day accountability call and a 90-day performance review.
  • 12 months of access to unlocked materials and replays after completion.
  • An earned Built on C.O.R.E. completion certificate and shirt.

BUILT WITH YOU. NOT HANDED TO YOU.

Built on C.O.R.E. completion shirt earned through approved work.

Founding Cohort pricing recognizes the work of helping us prove and improve the program.

Founding Cohort

$4,997

Founding savings: $2,000

Planned Standard Cohort

$6,997

Founding participants receive the complete program at a $2,000 savings from the planned Standard Cohort price. In return, we ask for candid feedback that helps us improve the program. A positive testimonial is not required, and public use of any feedback requires separate permission.

An active SAM subscription is required and billed separately.

Apply for the Founding Cohort

This is for owners who are ready to make decisions and build.

  • You own the business system or have the authority to change it.
  • You have real contacts, opportunities, clients, or transactions to use during testing.
  • You are willing to work inside SAM and complete focused weekly assignments.
  • You want a better business and a more manageable life, not more information to store.
  • You are willing to show evidence, receive feedback, and correct what does not work.

Do not apply if you want passive content, done-for-you setup, early access to every lesson, or a guarantee of business results.

Founder-led coaching from people who understand the business and the software.

Mark Stepp, instructor for Built on C.O.R.E.

Mark Stepp

Primary instructor and private coach

Mark is the primary instructor and private coach. He leads the business decisions, SAM strategy, technical questions, and accountability conversations. Mark brings more than 36 years of experience building real estate systems and CRM technology.

Cody Stepp, instructor for Built on C.O.R.E.

Cody Stepp

Co-instructor and evidence review

Cody co-instructs, reviews evidence, handles approvals, manages recordings and replays, and keeps participant communication moving. He helps make sure each week's work is clear, usable, and complete.

Most businesses stay with one primary private coach. Mark and Cody co-instruct when a topic benefits from both perspectives.

The Founding Cohort begins September 9, 2026.

  • Anyone may apply. We use the application to understand your business, your authority to make changes, and whether the program is a good fit.
  • The cohort is limited to 10 businesses.
  • Production level and years in business do not automatically determine acceptance.
  • The owner and one implementation partner are included.
  • Weekly class time will be added when Mark and Cody finalize it.
Everything included in Built on C.O.R.E.: guided implementation, live group and private coaching, fieldwork packs, slides, replays, portal, evidence reviews, owner plus one participant, and completion shirt.
Apply for the Founding Cohort

Applying does not obligate you to enroll. We use the application to understand your business, your authority to make changes, and whether the program is a good fit.

Frequently asked questions

Stop asking your memory to operate the business.

Build the decisions, routines, communication standards, and client experiences that help the business know what should happen next.

Apply for Built on C.O.R.E.

16 weeks | 10 businesses maximum | Begins September 9, 2026