Contacts & Relationships
BombBomb Engagement
Track video opens and watch activity from BombBomb sends over the last seven days — see who is engaging.
Why it matters
Video is personal at scale, but only when you act on engagement data. Sending video without watching who opens it wastes the medium's biggest advantage — intent. This widget puts video signals on your daily dashboard next to inbox and call list work.
Purpose
BombBomb Engagement rolls up video performance from your connected BombBomb account: opens, watches, and engagement signals from the past week. Know which contacts watched your market updates, listing tours, or personal introductions — and who has not — so follow-up is timely and relevant. Click through to contacts and conversations tied to video activity.
How it works in SAM
With BombBomb connected, SAM syncs recent video send and engagement events, aggregates opens and watches, and displays counts on the dashboard widget. Tap to explore which contacts engaged and prioritize follow-up calls or personalized replies.
Business goals it supports
- Follow up faster when contacts watch your videos
- Identify cold recipients who need a different channel
- Strengthen Experience-layer outreach with engagement data
- Measure video nurture effectiveness without leaving SAM
Key benefits
- Seven-day rolling opens and watches summary
- Engagement visibility on the main dashboard
- Click-through to related contacts and activity
- Pairs with BombBomb templates and Routines
- Minimized indicator when new engagement arrives
Questions & answers
Common questions about this widget — why teams use it, what it measures, and how it fits your workflow.
A watched video is a buying signal. Seeing engagement alongside inbox and calendar stats means you call warm contacts first — while the content is still fresh — instead of treating every follow-up equally.
Higher conversion from video nurture, better listing presentation follow-up, stronger sphere engagement, and Experience touches that feel personal because they respond to actual behavior.
Check the widget after sending listing updates or market reports. Contacts who watched get a call or tailored email; non-openers may need a shorter subject line or SMS nudge. Wire BombBomb sends through Routines for consistent volume.
Teams standardize video in listing launch and buyer nurture, then use engagement stats to coach on follow-up timing. Managers see whether video programs produce interaction — not just sends.
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