Facebook Lead Ads
Import leads from Facebook Lead Ads into SAM contacts.
- Connect Facebook and refresh all managed Pages
- Subscribe each Page for leadgen webhooks
Works with contacts, landing pages, teams
Integrations
31 ways SAM fits your stack
Lead capture, email, SMS, WhatsApp, Messenger, Instagram, AI content, video, direct mail, and team notifications — configured in Setup, working with your Routines.
Lead capture
Get leads into SAM from ads, email, events, forms, and the Chrome extension.
Email Leads To SAM
Parser addresses that turn forwarded emails into contacts.
- Create parser email addresses per source
- Parse lead details into contact records
Works with contacts, landing pages
Website Form Integration
Embed forms on your site; submissions flow to SAM.
- Embed forms on any website
- Map fields to contact properties
Works with landing pages, contacts
Eventbrite
Event registrations become SAM contacts via webhook.
- Receive registration webhooks
- Create or update contacts from attendees
SAM Smart Import
Chrome extension one-click capture from any webpage.
- Capture page data into new contacts
- Choose target tags and pipelines
Works with contacts
Email & messaging
Unified inbox and outbound email, SMS, WhatsApp, Messenger, and Instagram.
Google
Gmail, Calendar, and Contacts via OAuth.
- Send and sync Gmail in Inbox
- Two-way calendar sync
Microsoft Outlook
Outlook email, calendar, and contacts for Microsoft 365.
- Outlook email in Inbox
- Calendar sync with SAM activities
SendGrid
Transactional and bulk email at scale.
- Send bulk and transactional email
- Manage suppression groups
Works with inbox, newsletters, templates
Twilio
SMS, MMS, WhatsApp-ready numbers — plus Voice Forward for inbound calls and voicemail on Call List.
- Send and receive SMS; send MMS when photos are attached
- Configure phone numbers and webhooks
Works with inbox, call lists, routines
WhatsApp
Two-way WhatsApp in Inbox, Outbox, and Routines via Twilio WhatsApp.
- Send and receive WhatsApp in the shared Inbox
- Queue WhatsApp from Outbox and Routine Send Message actions
Facebook Messenger
Page Messenger DMs in the shared Inbox — icebreakers, comment→DM, and Chat triggers.
- Receive and reply to Page Messenger DMs in Inbox
- Icebreakers and Get Started postbacks
Instagram Messaging
Instagram professional DMs in Inbox — icebreakers, comment→DM, and Chat triggers.
- Receive and reply to Instagram DMs in Inbox
- Apply icebreakers to Instagram (mobile new chats)
AI & content
Bring your own AI keys and generate content without leaving SAM.
OpenAI
Bring your own OpenAI models for generations and assistants.
- Configure models and API access
- Power generations library
Works with ai assistant, sam chat
Google Gemini
Primary AI for SAM Chat, Knowledge Library, and media.
- SAM Chat tool execution
- Knowledge Library indexing
Works with sam chat, ai assistant, properties
xAI / Grok
Bring your own xAI API key for Grok models in chat and generations.
- Use Grok models in Sam Chat
- Power Generations Studio with Grok
Works with sam chat, ai assistant
Anthropic Claude
Bring your own Anthropic API key for Claude in chat and generations.
- Use Claude models in Sam Chat
- Power Generations Studio with Claude
Works with sam chat, ai assistant
ElevenLabs
Voice synthesis for audio content.
- Configure voice profiles
- Generate audio content
Works with ai assistant
HeyGen
AI video generation and talking photos.
- Generate AI videos
- Talking photo content
Works with ai assistant, properties
Gamma
AI presentation decks for listings and sellers.
- Push listing data to Gamma
- Generate presentation decks
Works with properties
Manus AI
Deep research agent with webhook notifications.
- Submit research tasks
- Webhook delivery of results
Works with ai assistant
Pixabay
Royalty-free stock photos across SAM content tools.
- Search and insert stock photos from Pixabay
- Toggle between Pixabay and Pexels in the same picker
Works with landing pages, newsletters, templates, client portal, ai assistant
Pexels
Free stock photos alongside Pixabay in SAM.
- Search and insert stock photos from Pexels
- Toggle between Pixabay and Pexels in the same picker
Works with landing pages, newsletters, templates, client portal, ai assistant
Marketing & outreach
Video, direct mail, homeowner marketing with Fello and Homebot, and team alerts.
Mailchimp
List sync settings for email marketing bridge.
- Sync list configuration
- Bridge audience data
Works with newsletters, contacts
Homebot
Homebot behavior, read with the relationship SAM already knows — on the contact, and across the book of business.
- Read one contact’s Homebot activity, signals, and what SAM notices
- See who across your Homebot relationships deserves a look
Works with contacts, routines, calendar
See what this does for agentsFello
Homeowner marketing that stays tied to the SAM contact — interest comes back when someone is ready.
- Choose which contacts Fello should nurture
- See interest and handoffs on the SAM contact
Works with contacts, routines, calendar
See what this does for agentsBombBomb
Put a personal video in the emails and newsletters you already send. When they open, click, or watch, it shows up on the contact.
- Add a saved video or record a new one with one button
- See opens, clicks, and watches on the contact
Works with templates, newsletters, routines, contacts
See what this does for agentsDubb
Video platform webhooks into SAM.
- Webhook key for video events
- Engagement tracking on contacts
Handwrytten
Handwritten cards sent from SAM.
- Send handwritten cards
- Routine-triggered mail touches
Letter Friend
Physical letter fulfillment from SAM.
- Send letters for print and mail
- Print queue fulfillment
Slack
Team notifications in Slack.
- Install SAM Slack app
- Receive team notifications
Team & website
Website chat widget for visitor capture — separate from in-app SAM Chat.
SAMChat website widget
Embed chat on your public website to capture visitors.
- Embed chat widget on your website
- Capture visitor conversations as leads
Works with landing pages, contacts
SAMChat website widget captures visitors on your public site. SAM Chat is the in-app assistant for logged-in users — different products, both GA.
AI + MCP
SAM can work with the AI tools you already use
SAM includes its own MCP Server, giving compatible AI assistants a controlled way to work with the business information and capabilities inside SAM. That means an AI assistant can do more than answer general questions. With your permission, it can ask SAM what's happening in your business, count and list the contacts you can see, help prepare you for conversations, find priorities, work with transactions, and request approved actions.
Production MCP 2.5.4 currently exposes 101 governed capabilities, with more being added as the platform grows.
See what SAM can securely do with compatible AI assistants.
Platform capability
SAM MCP Server
Connect compatible AI assistants to SAM's business context, exact contact counts, and governed actions.
- AI
- Contact Populations
- Governed Actions
Connect your stack in Setup
Most integrations take minutes to authorize. Start a trial and open Setup → Integrations.