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Shared systems, fair lead flow

Lead routing, permissions, shared inbox, and Routine libraries so teams execute the same playbooks.

The challenge

Leads arrive from ads, website forms, and referrals — but assignment is ad hoc. Agents run different follow-up. The team lead cannot see who touched a lead or whether speed-to-lead SLAs are met.

How SAM helps

Capabilities mapped to features in the platform — explore each for deeper detail.

Weekend lead from Facebook

A Lead Ad submits at 8 p.m. Routing assigns the on-duty pool member. Inbox auto-reply acknowledges the lead; a speed-to-lead Routine tags the contact and schedules a call list item for Monday morning. The team lead reviews assignment logs in dashboard widgets.

  • Accountability

    Routing logs and inbox assignment show who owns each lead.

  • Consistent client experience

    Shared templates and Routines keep messaging on brand.

  • Scalable seats

    Plans from 3 to 25+ users with capacity that grows with the team.

Real estate teams workflow in SAM

FAQ

Admins configure routing pools and rules in Setup. Leads from landing pages, Facebook Lead Ads, and other integrations can enter routing workflows when team security is enabled.

Learn more

Yes. SAM team security supports section roles and record-level access patterns for larger organizations.

Related answers: Real Estate Team Management

See if SAM fits real estate teams

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